If you’re thinking, we already know our customer profile, we don’t need to map it out in detail, consider the following facts:

• Companies who exceed lead and revenue goals are twice as likely to create personas than companies who miss these goals.
• 82% of companies using personas have created an improved value proposition.
• Top performing companies have mapped 90% or more of their customer database by persona.
• The use of personas increases email open rates 2-5 times.