FREE Sales Traction Blueprint Webinar
3 Proven Strategies for Success
Discover How to Gain Customers, Drive Revenue, and Secure Early Sales Traction.
March 2025 — April 2025 (Multiple Dates Available)
In this webinar
Roisin Garland and Leanne Jennings, Co-founders of Grand Scale, bring over 45 years of combined experience helping innovators and spinouts turn their ideas into revenue-generating businesses.
Having supported 110+ research and tech-based companies in launching, securing customers, and scaling, they have seen first-hand the biggest sales challenges founders face—and how to overcome them.
This free, hands-on session will equip you with a practical framework for achieving sales traction and sustainable growth without needing a large sales team.
Don’t miss this unique opportunity to learn how to:
Select Your Beachhead Market
Identify the ideal market that will give you the best chance of success.
We’ll guide you through choosing the right target audience to gain traction quickly and set your sales strategy up for sustainable growth.
Identify Your Champion Buyer
Champions are instrumental in bridging the gap between your solution and decision-makers. They don’t just increase the likelihood of sales—they provide critical insights into decision-making timelines, priorities, and roadblocks.
Learn how to pinpoint and nurture the right Champions who will advocate for your solution, navigate internal resistance, and accelerate your sales cycle.
Define Your Unique Value Proposition
Craft a compelling Unique Value Proposition (UVP) that speaks directly to your Champion Buyer.
Learn how to clearly communicate why they should choose your solution over alternatives—and how to demonstrate your impact in every sales conversation to build trust, drive engagement, and close deals with confidence.
There is a Proven Way to Rapidly Grow Your Customer Base
- Do you feel like you’re constantly pushing uphill, struggling to gain the sales traction your business needs to grow and secure investment?
- Are you facing resistance from potential customers, unsure how to turn interest into actual deals?
- Is your sales process feeling slow, unpredictable, or frustrating?
- Are you under pressure to deliver revenue but don’t have a clear strategy to make it happen?
If this sounds familiar, you’re not alone. Out of 143 past clients who provided us with feedback on their commercialisation journey, 45% rated generating sales traction as either "difficult" or "excruciating"—nearly 1 in 2.
Whether you're still looking for those first key customers or aiming to scale your sales efforts, this webinar will provide you with a clear, structured approach to build momentum, generate consistent revenue, and accelerate growth, even with limited resources.
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This webinar is a don’t-miss event if you…
Are a spinout or startup founder, entrepreneur, or innovation leader struggling to land customers.
Need a structured, proven approach to generate sales traction and attract investors.
Have a great product or service but aren’t sure how to position it effectively in the market.
Want to scale efficiently without a large sales and marketing team.
Trusted by Leading B2B Tech Ventures
"As a start-up, we did not have the funds to have a dedicated marketing and sales team.
Grand Scale helped us bring knowledge in-house to kickstart our customer approaches and helped create foundational systems that we still use today with our growing business.
Identifying which customers we want to target and how to engage with them was invaluable, and the various visual approaches to planning our time was super helpful.
Thanks for all your help!"
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Don’t Wait Any Longer to Gain the Sales Traction You Need
Having worked with over 280 innovation leaders, we’ve seen first-hand how difficult it can be to validate market demand, build sales traction, and attract investment—all without a clear, repeatable strategy in place.
Without traction, proving commercial viability becomes a challenge, making it harder to secure funding and scale effectively. Many spinouts find themselves stuck in a cycle of uncertainty, struggling to connect with the right buyers and turn interest into real momentum.
But it doesn’t have to be this way.
This webinar will give you the proven strategies and practical tools to break through these barriers—so you can move forward with confidence and a structured plan for success.
Take action now and start building a sales strategy that works!
About Grand Scale
We offer innovative online entrepreneurial education programmes designed specifically to empower pre-starts, spinouts, startups, and scaleups, to accelerate commercialisation, secure customers, attract investment, grow internationally and scale.
Visit our website and learn more about our work:
www.thegrandscale.com
